Thursday, Apr. 8, 2021
Did Nike collaborate in the release of ‘new demonic shoes’ called ‘Satan Shoes’?
Nike told Lead Stories in a March 29, 2021, email that the company did not collaborate on the "Satan Shoes" venture between recording artist Lil Nas X and MSCHF, a business focused on making products go viral.
The shoes, which went on sale March 29, 2021, for $1,018 a pair, are refashioned Nike sneakers.
Nike told Lead Storis that it had filed "a trademark infringement and dilution complaint against MSCHF … related to the Satan Shoes … The Satan Shoes were produced without Nike's approval or authorization, and Nike is in no way connected with this project."
The customized Nike Air Max 97s are decorated with devil-inspired themes, including what the Satan Shoes website says is one drop of human blood.
This fact brief is responsive to conversations such as this one.
Sources
- MSCHF Product Studio SATAN SHOES
- CBS News Lil Nas X releases "Satan" Nikes containing real human blood
- CNN Nike sues the maker of Lil Nas X 'Satan Shoes' for trademark infringement
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Fact briefs are bite-sized, well-sourced explanations that offer clear "yes" or "no" answers to questions, confusions, and unsupported claims circulating online. They rely on publicly available data and documents, often from the original source. Fact briefs are written and published by Gigafact contributor publications.
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Lead Stories is a fact checking and debunking website at the intersection of big data and journalism that launched in 2015. It scouts for trending stories, images, videos and posts that contain false information in order to fact check them as quickly as possible. It actively monitors the fake-news ecosystem and doesn’t wait for reader tips or reports before getting started on a story.
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