The "Trumpy Bear," a teddy bear with a tuft of golden hair that comes with its own American flag blanket, was marketed well before the QAnon conspiracy theory gained prominence.
As Snopes earlier noted, the toy was first advertised in July 2017. It is marketed by Dallas-based Exceptional Products Inc., which specializes in marketing direct-response products. The QAnon theory began to gain notice later that year, positing that Trump is fighting a “deep state” cabal of politicians and celebrities who are running a worldwide sex trafficking ring. The opening of the commercial makes reference to "the storm," which some adherents of the conspiracy use as a moniker for their theory, but the creator and marketers of the toy say there is no connection.