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This fact brief was originally published as an experiment to test the concepts behind fact briefs.
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FACT BRIEF

Did Nike collaborate in the release of 'new demonic shoes' called 'Satan Shoes'?

By Olivera Perkins
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NO

Nike told Lead Stories in a March 29, 2021, email that the company did not collaborate on the "Satan Shoes" venture between recording artist Lil Nas X and MSCHF, a business focused on making products go viral.

The shoes, which went on sale March 29, 2021, for $1,018 a pair, are refashioned Nike sneakers.

Nike told Lead Storis that it had filed "a trademark infringement and dilution complaint against MSCHF ... related to the Satan Shoes ... The Satan Shoes were produced without Nike's approval or authorization, and Nike is in no way connected with this project."

The customized Nike Air Max 97s are decorated with devil-inspired themes, including what the Satan Shoes website says is one drop of human blood. 

See a full discussion of this at Lead Stories
This fact brief is responsive to conversations such as this one.
Sources
MSCHF Product Studio SATAN SHOES
CBS News Lil Nas X releases "Satan" Nikes containing real human blood
CNN Nike sues the maker of Lil Nas X 'Satan Shoes' for trademark infringement
ABOUT THE CONTRIBUTOR
Lead Stories
Lead Stories is a fact checking and debunking website at the intersection of big data and journalism that launched in 2015. It scouts for trending stories, images, videos and posts that contain false information in order to fact check them as quickly as possible. It actively monitors the fake-news ecosystem and doesn’t wait for reader tips or reports before getting started on a story.
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About fact briefs published on Gigafact
Fact briefs are short, credibly sourced summaries that offer “yes/no” answers in response to claims found online. They rely on publicly available, often primary source data and documents. Fact briefs are created by contributors to Gigafact —a nonprofit project looking to expand participation in fact-checking and protect the democratic process. See all fact briefs here.