Thursday, Sep 10, 2026
Did long coffee lines prompt a police response in SD?
Traffic disruptions were reported in at least two cities in response to a Sept. 7 promotion at 7 Brew, a national coffee chain.
Rapid City officers worked with 7 Brew staff to mitigate traffic issues, said police public information officer Brendyn Medina.
In Sioux Falls, police received two non-emergency calls regarding a traffic jam caused by 7 Brew customers, said Aaron Benson, Sioux Falls police public information officer.
The drive-thru coffee chain hosts a promotion monthly on the 7th. This month, customers that bought two medium or large drinks also got a free 7 Brew-branded squishy toy.
The promotion caused long lines at locations across the country. People voiced their frustration on social media and shared photos and videos of some lines that stretched for miles.
7 Brew also has a location in Watertown, which opened in June, but police did not respond to a call for comment.
This fact brief is responsive to conversations such as this one.
Sources
- 7 Brew website About us
- Argus Leader How a Needoh caused a craze, hours-long lines at 7 Brew Coffee
- Sioux Falls police call log Calls on S Louise Ave.
- Sioux Falls 30 Day call log Police Call Log
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