Is there a legal way to get raw milk in Wisconsin?

The sale of raw or unpasteurized milk generally is illegal in Wisconsin, although “incidental sales” are legal.

An incidental sale is when a dairy farm sells raw milk directly to a consumer at the farm.

But those sales are illegal “if done as a regular business, or if they involve advertising of any kind.”

Robert Kennedy Jr., President-elect Donald Trump’s pick to head the U.S. Health and Human Services Department, has indicated he would promote raw milk.

Public health authorities consider raw milk a health danger because it hasn’t been pasteurized — heated enough to kill illness-causing bacteria such as E. coli. But 13 states allow raw milk sales in stores. Advocates say it’s more nutritious, though experts say there isn't enough evidence to prove that.

A Wisconsin Senate bill introduced in December 2023 would have created licensing for farms that want to sell raw milk. It failed to pass the Senate.