Has the Trump campaign spent more on Facebook advertising than its rival?
By Christopher Hutton
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YES
Based on data from a third-party tracking service, the Trump campaign has spent 70% more this year on Facebook advertising than the Biden campaign, $85 million vs. $50 million. Both campaigns stepped up spending in August, ahead of the rival nominating conventions. In the week ending Aug. 29, Trump's campaign spent $16.7 million, compared to Biden's $10 million.
The Trump campaign's use of Facebook targeting and data-collection capabilities was seen as a factor in its success in the 2016 election. It spent $21.3 million during 2019 as it continued to sustain support and identify potential campaign contributors.
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