Did the Minnesota Department of Transportation put up Taylor Swift-inspired safety messages on highways during her visit?
By Alberto Gomez
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YES
In celebration of Taylor Swift’s performances on June 23 and 24, 2023, the Minnesota Department of Transportation updated electric highway signs with “Taylor Swift related” content for the week, MnDOT spokesperson Anne Meyer confirmed.
One sign read, "Cut off? Don't get bad blood. Shake it off," in reference to Swift's songs Bad Blood and Shake It Off.
As part of an initiative launched through the Minnesota Towards Zero Deaths program in 2018, MnDOT displays a new safety message every Monday. A panel of people help determine what messages will be used, which "often have tie-ins to holidays, events, etc." Meyer said.
MnDOT Message Mondays range from pop culture references to jokes about weather changes.
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Sources
DocumentCloud MnDOT on Taylor Swift Signs
YouTube | FOX 9 Minneapolis-St. Paul MnDOT uses T Swift puns on message boards
Youtube | Taylor Swift Bad Blood ft. Kendrick Lamar
YouTube | Taylor Swift Shake It Off
Toward Zero Deaths About Minnesota TZD
Instagram Message Monday Post
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