Monday, Sep. 8, 2025
Are there official ‘miles to Wall Drug’ signs around the world?
The only official “miles to Wall Drug” signs are scattered across South Dakota and neighboring states, including Wyoming and Minnesota. Signs around the world have been put there by “Wall Drug enthusiasts.”
The signs have become a ubiquitous part of driving across South Dakota ever since the mid-1930s, when Dorothy Hustead thought to advertise free water to tired and thirsty travelers. Hours after the signs were placed, business boomed.
There are about 300 official Wall Drug signs in the region, and each one is hand painted. They last 10-20 years before needing to be replaced.
The tradition of signs being placed around the world started during World War II, when a family friend of the Husteads who was stationed overseas made his own.
While there are no official signs across the world, others have made signs at Antarctica, the Great Wall of China, in Amsterdam and on a submarine.
This fact brief is responsive to conversations such as this one.
Sources
- Sioux Falls Argus Leader How far away is the farthest official Wall Drug sign? No, it's not in China.
- Flickr Wall Drug sign in Amsterdam circa 2003
- WallDrug.com History
- WallDrug.com Wall Drug signs
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