Skip to content

Friday, May. 9, 2025

Are beer and wine sales in Colorado grocery chains hurting small liquor stores?


yes

Small liquor stores across Colorado recorded sharp drops in sales and customer traffic after the state allowed beer and wine sales in grocery stores. 

Wine hit chain store shelves in March 2023, four months after Colorado voters narrowly passed Proposition 125 to allow it. Full-strength beer became legal to sell in chains in 2019, after lawmakers lifted a ban. 

Some independent retailers saw sales decline 30% to 40% after wine became available in grocery stores, adding to a continuing financial blow from the expansion of beer sales, according to Chris Fine, executive director of the Colorado Licensed Beverage Association. Some stores were forced into closure. 

As of January, Colorado had 36 liquor-licensed drugstores, mostly grocery stores hosting pharmacies in the Front Range. On April 10, Gov. Polis signed Senate Bill 33, which prevents the issuance of new liquor licenses to drugstores. Stores with existing licenses may renew them. 

See a full discussion of this at The Colorado Sun

This fact brief is responsive to conversations such as this one.

About fact briefs

Fact briefs are bite-sized, well-sourced explanations that offer clear "yes" or "no" answers to questions, confusions, and unsupported claims circulating online. They rely on publicly available data and documents, often from the original source. Fact briefs are written and published by Gigafact contributor publications.

See all fact briefs

The Colorado Sun is a journalist-founded, award-winning and nonprofit news outlet based in Denver that strives to cover all of Colorado so that our state — our community — can better understand itself. In this way, we believe we can contribute to a more vibrant, informed and whole Colorado. We are committed to fact-based, in-depth and nonpartisan journalism. We cover everything from politics and culture to the outdoor industry and education. Our goal is to produce the best possible journalism. We do that with the help of you, our readers, and community backers. We launched on Sept. 10, 2018.

Learn More

Be a Friend of facts

Help us fund more great fact briefs like this one.