In a Marist College poll in June, 39% of U.S. Hispanics expressed support for President Trump, indicating stronger support than in 2016, when Trump won 28% of the Hispanic vote. Other polls have highlighted Trump's improved performance.
The same poll reported general approval for the President among Hispanics at 32%. Expressed voting preferences may reflect the appeal of Trump's economic policies. Pro-business attitudes among some Latinos have "driven their support for the Republican Party since at least the Nixon years," historian Geraldo Cadava writes.
The Hispanic Journal of Behavioral Sciences found that Hispanic voters in 2016 rated economic policy as the most important issue, followed by health care and education. It noted that Hispanic voters tended to be more conservative than the general Hispanic population.